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Users will soon have a fresh option that permits them to reduce the amount of AI-made media appearing in their streams. This initiative comes as the platform revealed that it presently contains more than 1 bn AI videos.

Trial and Implementation

The update is being tested over the following weeks before a widespread launch. This advancement comes amid a surge in AI-generated material, driven by new content generation software.

AI Content on Other Platforms

Recent reports that nearly 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this output is considered “AI slop”, a term for substandard, bulk-generated content that is often nonsensical or bizarre.

“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to provide users the ability to adjust the amount of that, according to their own preferences,” said a spokesperson.

AI on the Platform

TikTok shared that there are presently 1.3bn videos on its service tagged as artificially created. In total, over 100 mn pieces of content are uploaded to the service daily, making AI content a limited part of its total content library.

Customizing Your Feed

Users will be in a position to reduce or increase the amount of artificial media they watch by using the topic control feature in the platform and selecting “AI-generated content”. Additional categories that currently be adjusted under the setting cover politics, style, beauty, and choreography.

Platform Guidelines

Its rules oblige creators to label lifelike AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.

Additionally, the platform will now apply an “AI-made” tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This measure is intended to help prevent users from seeking to evade the disclosure requirement.

AI Literacy Programs

TikTok is additionally establishing a $2m awareness program for experts and organizations to produce educational content about ethical AI use. This project will benefit charitable organizations dedicated to training programming and robotics.

Content Safety Approach

The platform has supported its content review process, during controversy over proposals to lay off hundreds of content moderators in Britain. The company is planning to eliminate hundreds of positions in its trust and safety team in London, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.

A trust and safety lead clarified that human moderation would continue to be important, but AI can shield workers by eliminating the most harmful content before it gets reviewed by humans. TikTok stated a notable drop in disturbing and violent content handled by safety staff over the previous year due to the use of its machine learning processes.

We believe it is crucial to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is really helping us work at speed.”